OUR COOKIE POLICY: HOW WE USE COOKIES
We use cookies to ensure that we give you the best experience on our website. By continuing to browse this site you give consent for cookies to be used.
WHAT ARE COOKIES?
Cookies are small text files sent from a website and stored in the user’s web browser while the user is browsing a website.
When users visit the same website again, the browser sends cookies back to the website allowing the website to recognise the user and remember things like personalised details or preferences.
Please note that by using our website you accept the terms of our Cookie Policy. You can choose to opt-out of receiving cookies but you may lose some features and / or functionality of the website.
WHICH COOKIES DO WE USE?
When you use this website the following types of cookies can be set on your device.
PERFORMANCE COOKIES:
These cookies are used to collect statistical information about visitors of the website and the pages they view.
These cookies don’t collect information that identifies a visitor. All information collected is aggregated and used anonymously. We use these cookies to understand what content is popular which helps us to improve our website.
We use Google Analytics to provide this service, which uses four first party cookies. The data collected is not shared with any other party.
The cookies used are:
__utmz
__utma
__utmb
__utmc
ABOUT THE GOOGLE ANALYTICS COOKIES:
Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google). Globally and in the European Union member states Google sets the following cookies:
__UTMA COOKIE:
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__UTMB COOKIE & __UTMC COOKIE:
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics.
__UTMZ COOKIE:
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
__UTMV COOKIE:
Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities
FUNCTIONAL COOKIES:
These cookies allow the website to remember choices you make and provide enhanced and more personal features.
We use WordPress and custom first party cookies. The data collected is not shared with any other party.
The cookies used are: SESS* has_js cookie-agreed-en
* The cookie name is unique to each visitor. It always starts with SESS followed by a series of alphanumeric characters.